Tuesday, November 4, 2008

Chuck Norris

1. The identity we're creating for our client is of a personal/ funny nature.
2. Our client is Chuck Norris, and we're reaching out to his humor, and, current and potential
fans.
3. Our goal is to show Chuck in a light hearted manner.
4. I believe our client would approve of our presentation of him. He is portrayed as tough,
disciplined, and spiritual. Of course some of these things come out in humorous ways.

1 comment:

NewMexicoJen said...

Dave-
I like that you are aware of the tone of the piece. I think humor is a fine way to go here - just be true to the client's personality. The humor should be reasonable given his personality.
Jen
PS-Since he is still around (thank goodness) make sure to include a disclaimer explaining that the page is unofficial, "a product related to a class project".